It’s a win-win-win. Local recyclers increase offtake and accelerate collections. Global brands grow sales by meeting consumer demand for more sustainable products. We all eliminate plastic pollution, reduce plastic’s carbon footprint, and create jobs in collector communities. These benefits are not trivial. Each tonne of virgin plastic replaced by a recycled substitute represents a savings of 1-2 tonnes of carbon dioxide equivalents (CO2e). For mismanaged waste, plastic that would flow into the environment without intervention, pollution reduction and economic benefits for local collector communities further tip the scales. Today, recycled plastics can deliver the same quality and performance at a comparable cost, making the choice is easy. Recycled content is the future and now is the time to establish leadership in your industry and secure your supply for the long-term.